Zoraida Cordova is the author of the Vicious Deep series, the more recent New-Adult series, On The Line, and the upcoming Labyrinth Lost. I had the pleasure of working with her months ago on a smaller project, and I was thrilled when she reached out for a full rebranding of her author website.

Our first step was deciding between Blogger and WordPress, for which I heavily suggested WordPress. If an author—or anyone—is looking for a professional website and blog in one, neat package, WordPress is the way to go. It’s even great for beginners, as the expansion options are endless and cost-efficient.

Once we had settled on a platform, we moved on to design. Zoraida is a breeze to work with. One of her statements that really stood out to me was this:

I really love vintage and dark things, but I also love bright and beautiful things.

This and her other initial ideas were so parallel with mine (not to mention cohesive), I just knew we were a perfect fit. I worked on a design, shared it with her, and within a week, the project was complete.

Working with Hafsah on my author site was an author’s dream. After initial response, we set on to brainstorming. I wasn’t exactly sure what I wanted, so I described the things I like and the color palette that spoke to me best. Hafsah managed to turn that into a design that is very me, which was more than I could ask for. The entire process was professional, well priced, and had a quick turn around time. I can’t wait to work with her again!

—Zoraida
www.zoraidacordova.com

zoraida-branding

Posted in Branding, Client Spotlight 1 Comment

IceyDesigns has a new look! And what’s more: a dedicated blog. Finally!

It’s been long coming, but I’ve finally taken the plunge. I was hesitant for so long because I already run a full-time blog over on IceyBooks, and even that felt like too much. But this blog will be more laid-back, more me, despite it being a part of my business.

Because the truth is, I’ve become more of a designer than a reader. I love reading, and I love writing, don’t get me wrong! But I spend more of my day designing than anything else, and it’s just who I’ve become. And I wouldn’t have it any other way.

What can you expect from the IceyDesigns blog? More design-focused posts, from branding, tips & tricks, how-to’s, case studies, and more. You’ll see the lighter side of design, too—from visuals I’m excited to share, findings, musings, and more!

But today, just more about the new look of IceyDesigns. I admit, it’s not much different than the last, but the whole thing is a more cohesive look that I love, and I think I’ve finally found a color theme that encompasses me and my business.

Branding a business isn’t an easy feat, especially one like my own, which should appeal to a multitude of people. And if you’re a designer, you would know just how hard it is to design something for yourself. But this is something I feel strongly represents IceyDesigns, and I hope it has come to stay.

Successfully branding a business means choosing a typeface, colors, and a logo that you’re ready to keep. Maybe forever, maybe almost forever, but hopefully forever.

And I’m proud to say I’ve finally branded IceyDesigns!

Expect more visuals like this for future projects!

Expect more visuals like this for future projects!

I just love how the logo turned out. As simple as it looks, it took forever to pull together. So many different versions were scrapped before I settled on this one!

And now, let’s celebrate! To commemorate the start of the IceyDesigns blog, I’m giving one lucky reader a $100 gift card to IceyDesigns, to be deducted off of any blog/web design package (see my services page for details) OR a $50 Barnes & Noble gift card, for those of who aren’t ready to take the professionally designed plunge. Just fill out the Rafflecopter below! Thanks!

Oh, and you might want to sign up for my newsletter because there are exciting things in the works, and subscribers will be the first to know ;)

a Rafflecopter giveaway

Posted in Branding | Tagged 1 Comment